External Environment and Financial Performance in the Private Health Sector
DOI:
https://doi.org/10.29394/Scientific.issn.2542-2987.2018.3.7.1.17-36Keywords:
private enterprisesAbstract
The purpose of this study is to analyze the relationship between the external environment and financial performance, in the context of the private healthcare sector in Barinas (Venezuela). A review of the literature and a focus group identified 15 environmental factors that influence this business sector. Subsequently, the presidents of the 25 companies in Barinas were surveyed to measure their perceptions about these environmental factors, in terms of their Dynamism and Munificence dimensions. The results obtained in the survey and the profitability of each company in its last financial year were analyzed with Optimal Scaling procedures. The findings demonstrated the existence of a strong relationship between 12 environmental factors and profitability, in which the external environment is characterized by a great complexity, with low dynamism (low variability / high predictability), in a munificent task environment and an unfavorable general environment.
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