Las Redes Sociales Aplicadas al Aprendizaje de la Odontología: Social Media Applied to Dental Education Learning

Marco Antonio Marín Guamán; Aura del Cisne Guerrero Luzuriaga

doi:10.29394/Scientific.issn.2542-2987.2025.10.35.7.149-170

Authors

Marco Antonio Marín Guamán Universidad Católica de Cuenca, UCACUE https://orcid.org/0000-0002-2210-6872
Aura del Cisne Guerrero Luzuriaga Universidad Católica de Cuenca, UCACUE https://orcid.org/0000-0003-0734-7691

DOI:

https://doi.org/10.29394/Scientific.issn.2542-2987.2025.10.35.7.149-170

Keywords:

social media, higher education, learning, dental education, educational technology

Abstract

This study analyzes the impact of social media on the teaching-learning process of dentistry students at Universidad Católica de Cuenca (UCACUE). Using a mixed (qualitative-quantitative) descriptive approach, a survey was applied to 93 eighth-semester students during the 2022-2023 academic period. Results revealed that 99% use social media and 91% incorporate these platforms into their educational process. YouTube (83,10%) stands out as the preferred platform for theoretical-practical learning, while WhatsApp (76,60%) leads in clinical feedback. 95% consider these platforms useful for theoretical components and creating educational videos. 78% perceive benefits in both theoretical and practical subjects. Time dedicated to social media (65% between 3-5 hours daily) raises questions about possible effects on academic performance. The study concludes that social media represents complementary pedagogical tools with high potential to enrich dental education, although institutional regulations are required for their systematic integration into all courses and the development of critical digital competencies that allow students to discriminate, validate, and effectively apply available information.

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Author Biographies

Marco Antonio Marín Guamán, Universidad Católica de Cuenca, UCACUE

Nacido en la ciudad de Cuenca, Ecuador, el 29 de mayo del año 1976. Ingeniero de Sistemas por la Universidad Católica de Cuenca (UCACUE); Especialista en Docencia Universitaria por la Universidad Católica de Cuenca (UCACUE); Magister en procesos educativos mediados por la tecnología por la Universidad Nacional de Córdova (UNC); Diplomado en Inteligencia artificial generativa por la Universidad de la Américas (UDLA); Doctor en Comunicación por la Universidad de la Habana (UH); Docente Universitario con 25 años de experiencia; autor de varios artículos relacionados con la educación, redes sociales e inteligencia artificial; expositor en diferentes congresos nacionales e internacionales; miembro de la Red de Editores y Revistas Científicas Ecuatorianas (RERCIE); miembro de la Red de Docentes de América Latina y del Caribe (RedDOLAC).

Aura del Cisne Guerrero Luzuriaga, Universidad Católica de Cuenca, UCACUE

Nacida en la ciudad de Loja, Ecuador, el 1 de enero del año 1975. Soy discente del doctorado en Proyectos por la Universidad Internacional Iberoamericana (UNINI), México; Magister en Comercio Exterior con mención en Tributación Aduanera por la Universidad Tecnológica Empresarial de Guayaquil (UTEG), Ecuador; Máster en Visual Analytic and Big Data en la Universidad de La Rioja (UNR); Especialista en Docencia Universitaria por la Universidad Católica de Cuenca (UCACUE), Ecuador; Ingeniera en Sistemas por la Universidad Católica de Cuenca (UCACUE), Ecuador; Diplomado en Investigación por la Universidad Nacional Autónoma de México (UNAM), México; Diplomado en Derechos Humanos por la Organización de los Estados Americanos (OEA); Diplomado en Pensamiento Crítico; Actualmente soy docente en la carrera de Odontología de la Universidad Católica de Cuenca (UCACUE); y responsable del Observatorio de Desarrollo Social; he sido conferencista del I Congreso Internacional de Proyección Social, en la ciudad de Pasto, Colombia, con el tema: Paz, Territorio y Derechos Humanos: El Buen Vivir; además, conferencista del I Congreso Científico Internacional de las Ciencias Administrativas y Financieras - FADE 2017, en la ciudad de Riobamba, Ecuador; Participé en el III Foro de Derechos Humanos en Buenos Aires, Argentina con dos ponencias relacionadas con la violencia política que sufre la mujer; actualmente llevo un proyecto denominado Mujer rural: su entorno, su calidad de vida y la brecha digital que surge en estos espacios.

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Social Media Applied to Dental Education Learning