Infocommunicational Management: a priority transversal resource in Ecuadorian foreign trade

Gestión Infocomunicacional: recurso transversal prioritario en el comercio exterior ecuatoriano

Abstract

It is known that foreign trade influences local, regional and global development with a view to achieving profitability for companies immersed in the supply chain that sustains it. In this sense, how to manage information and communication becomes necessary and important, since the integration of these categories as a transversal resource will help in the improvement of organizational management. The purpose of the research carried out is to analyze the impact of these components on companies in this sector in order to propose actions that strengthen their integration in the regulatory and planning documents that companies in the sector have as a strategic value chain. To meet the objective, descriptive qualitative methods of a cross-sectional nature were used with the support of the bibliographic review and the structured survey technique that allowed for a consensus on a categorical matrix that integrates the elements of both information management and communication management as a view to a situational diagnosis. As results of the study, the integration proposal is developed and represents the basis for linking the components of information and communication in an infocommunicational model that supports organizational management in its normative and strategic management documents.