Pedagogical Strategies to Integrate Digital Marketing in the San Gabriel de Guachapelí Educational Unit

Estrategias Pedagógicas para Integrar el Marketing Digital en la Unidad Educativa San Gabriel de Guachapelí

Abstract

This research explores pedagogical strategies to integrate digital marketing in the San Gabriel de Guachapelí Educational Unit, located in a coastal area with limited resources. Based on the need to adapt education to the demands of the digital world, the study aims to apply strategies that improve students' academic performance and digital skills. Using a mixed methodology, combining quantitative and qualitative methods, surveys, interviews, and statistical analyses were conducted to evaluate the impact of these strategies. The results revealed that 75% of students consider digital marketing important for their education, while 80% of teachers expressed the need for training in this field. The implementation of innovative pedagogical strategies resulted in a 15% increase in the average grades in subjects related to digital marketing. A notable increase in students' digital competencies was observed, especially in areas such as content creation and social media management. It is concluded that the integration of digital marketing in education has a positive impact on academic performance and prepares students for the challenges of today's job market.