Social Intelligence in Communication: A Theoretical Approach for University Management

Abstract

Universities, as propellants of social development and knowledge, require a management that, in practice, encourages more effective communication through the management of social intelligence. The present investigation pursues the theoretical construction regarding the management of social intelligence as a means in the communication of the management at the Universidad Centroccidental Lisandro Alvarado (UCLA) and the Universidad Nacional Abierta (UNA) within a complex ontological context. The methodological perspective used was interpretivism. It was directed by the phenomenological-hermeneutical method. The in-depth interview technique was used with the rectors of these two Venezuelan universities, as well as with focus groups made up of six deans. The information treatment was subjected to an analysis process for the establishment of categories, their dimensions and triangulation. This allowed us to understand the management of social intelligence in communication in universities. It is concluded that these managers have effectively executed their role from the traditional point of view, however, they showed openness to a new communicational process. They must hone the skills of emotional intelligence. This study led to the construction of the theoretical reference on social intelligence in communication for university management, which we will call INAPAP.