Visual Didactic Strategies to Enhance Academic Performance in the Subject of Entrepreneurship and Management

Estrategias didácticas visuales para mejorar el rendimiento académico en la asignatura emprendimiento y gestión

Abstract

This research is based on how rote learning fails to capture the attention of students and how their academic performance has been affected. Due to this problem, visual didactic strategies were implemented to improve the academic performance of second-year high school students in the subject of Entrepreneurship and Management. This research is focused under the quantitative positivist paradigm, the type of research is non-experimental field research, since the variables were not manipulated and the researcher shows the reality as it is in the group to which the study applies. The result of the applied instrument was questionnaires for data collection, which reveal that students have low academic performance due to factors such as: teachers do not implement visual teaching resources, nor do they use innovative technological tools, and they do not consider the learning styles that predominate in students. The implementation of visual didactic strategies through the virtual classroom will result in classes being dynamic and interactive, motivating and, consequently, will increase the academic performance of students in the subject of Entrepreneurship and Management.