Positioning in Search Engines in Hotel Companies of Cantón Sucre: Ecuador 2018

Abstract

The research pursued the objective of evaluating the presence at the web platform level of hotel services companies in the area under study. It is based primarily on the analysis of the cadastre and survey carried out by the Bahía de Caráquez Extension. The study is structured in three phases, in the first one the deductive method was applied, which in turn proceeded to evaluate the web presence from the categories of the hotel companies, determining that 77% of the companies do not have representativeness to this level. In the second phase, the SEO audit was performed to measure the level of optimization through 23 metrics, where in the quadrant exceeded was represented by a total of 50% correct answers, obtaining 22% of correct answers in the error quadrant and in the warning quadrant a total of 28% correct so these can be overcome through specialist in the subject that contribute to improve the web positioning. The third phase was verified the level of customer traffic identifying the best evaluated was the Casa del Sol represented by 100% social networks and Chirije with 89.34% organic traffic, only 10.66% reached a level of representativeness in social networks, the other hotel companies remain 100% in organic traffic.